Well it has been an interesting road over the last nine weeks. During this course, I have learned a lot about web and social marketing and how to track your campaign efforts. I think what will stick with me the most is learning how companies can track their efforts. As an IMC student, I think I have understood the need to do online and social marketing but I am not sure I really knew effective ways to track what your online campaign is doing.
I think the most surprising thing I have learned throughout this course is how simple it is to create an online campaign. I had this notion that creating a campaign would mean needing large amounts of money and vast resources to create something that would be seen across the country. In reality with a small investment and a matter of minutes, you could actually create something with Google Adwords that could increase visitors to your site. I have been surprised that understanding the use of online media is relatively simple.
I have been pleased with my blogging experience during this course. I have had to blog before for a course in the IMC program and did not have as much fun completing the weekly assignments. I think the difference during this course is that I found the topic of my weekly posts more interesting. I looked for articles that I found interesting and could give my opinion on.
I do plan to use the information I have learned in this course in my future. I am getting ready to begin my last IMC course and I believe the information I have learned during the past nine weeks will be very beneficial. I believe that I can now successfully recommend that a client should make use of online marketing and social media. I have learned how to use Google Adwords, Facebook Ads and the importance of using a web analytics service to track your effectiveness. It is all about creating a successful campaign and find out what your target audience (your consumers) want.
